Guide · Etsy sellers · Updated 2026
Etsy title character limit (140)
Every Etsy listing title hard-stops at 140 characters. This guide covers the limit, mobile truncation, and how to count titles and tags before you publish.
Check Etsy titles and tags against 140 / 20-character limits locally.
Open Etsy title character counterThe 140-character hard limit
Etsy’s listing editor enforces a 140-character title, including spaces and punctuation. Drafting in a doc or copying from Amazon (now often 75 characters) or another channel can still blow past 140 if you paste long keyword strings.
Front-load for mobile
Search cards on phones often show only roughly the first 50–70 characters. Put the primary keyword and product type first; use the remaining space for secondary phrases.
Tags still matter
Titles are not the whole SEO surface. Common Etsy practice is up to 13 tags at20 characters each. Count tags one-per-line in the same tool.
FAQ
What is the Etsy title character limit?
Etsy listing titles are limited to 140 characters, including spaces and punctuation. The listing editor stops accepting input once you hit the cap.
Do spaces count toward the Etsy 140-character limit?
Yes. Every character counts — letters, spaces, commas, pipes, and punctuation.
How many characters show in Etsy mobile search?
Mobile search cards often truncate titles around the first 50–70 characters. Front-load your strongest keyword and product type in the opening portion of the title.
What is the Etsy tag character limit?
Tags are commonly limited to 20 characters each, with up to 13 tags per listing. Confirm in your Etsy seller tools if limits differ for your shop.
How do I count an Etsy title without uploading?
Open the listing character counter, switch Marketplace to Etsy, and paste your title (and optional tags). Counting stays in your browser.
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