Guide · Amazon listings · Reviewed 2026
Amazon white background for main images
How Amazon white background rules work for main images — pure white#FFFFFF / RGB 255,255,255 — and how to prep photos in your browser without uploading files.
Remove the background to pure white (#FFFFFF) — files stay on your device.
Open Remove BackgroundWhat Amazon expects on the main image
- Pure white background: RGB 255,255,255 (#FFFFFF) — Official / platform guidance (Seller Central main image requirements, reviewed 2026)
- Product only: no props, text, watermarks, or logos on the main image — Official / platform guidance
- Fill the frame: product often ~85% of the image — Official / platform guidance (confirm in Seller Central)
- Format: JPEG preferred for most listing main images — Platform guidance / common SC practice
Suggested workflow (phone photo → listing-ready)
- If the file is HEIC, convert withHEIC to JPG first.
- Remove the background to White JPG (#FFFFFF) withRemove Background.
- Size to Amazon squares (e.g. 2000×2000 master) with theMarketplace Image Resizer.
- Optional: compress if the file is still heavy, then upload in Seller Central.
Main image vs secondary images
White background rules apply hardest to the main image shoppers see in search. Secondary slots can use lifestyle, detail, or infographic shots when your category allows — still keep resolution high enough for zoom. SeeAmazon product image size for pixel targets.
FAQ
What is the Amazon white background requirement?
Amazon main product images commonly require a pure white background — RGB 255,255,255 (#FFFFFF) — with the product as the only subject. Confirm the latest text in Seller Central for your category (reviewed 2026).
Is off-white or light gray OK for Amazon main images?
Usually no for the main image. Near-white or studio gray can fail automated checks. Aim for literal #FFFFFF corners. Lifestyle or colored backgrounds belong in secondary image slots when your category allows them.
How do I make an Amazon white background from a phone photo?
Use a free remove-background tool that exports white JPG (#FFFFFF), then size the photo with a marketplace resizer (often 2000×2000 square masters). On SellTool HQ both steps run in your browser — photos are not uploaded to our servers.
Does Amazon require transparent PNG for the main image?
No. Main images are typically JPEG on a solid white background. Transparent PNG is useful for design work, but for Seller Central main images prefer white JPG (#FFFFFF).
What about the 85% product fill rule?
Seller Central main-image guidance commonly expects the product to fill most of the frame (often about 85%). Background removal does not auto-crop to 85% — resize and pad with the Marketplace Image Resizer after you have a white background.
Can I use HEIC photos for Amazon white background?
Convert HEIC to JPG first (Amazon listing uploads do not treat HEIC as a standard product-image format), then remove the background to white, then resize.
Found a problem? Tell us
If a tool breaks, looks wrong, or fails your workflow, please report it. Confirmed useful bug reports help us fix issues faster. No account required.
- Include the tool name, what you expected, and what happened
- Add steps to reproduce (and browser if you know it)
- Optional: a sample file note or screenshot description